Media Smart

Media Smart; Managing your online advert experience Lesson

About

In this resource, students will be familiarised with digital advertising and equipped with the necessary tools to help them manage their online advertising experience. Students will be able to draw on their own knowledge of interacting with online adverts and participate in discussion.

They will be introduced to the AdChoices icon and the YourOnlineChoices website as a way of managing these adverts. This is a flexible cross-curricular resource that can be used as a standalone lesson plan or be adapted to run as part of an SPHE lesson or as part of the Digital Media Literacy Short Course for Junior Cycle.

Using this Resource

This is a flexible cross-curricular resource that can be used as a standalone lesson plan or be adapted to run as part of an SPHE lesson, Digital Media Literacy Short Course or through CSPE.The resource includes:

– One short resource film that explores young people’s online activity and their interactions with interest-based adverts .
– Three interactive activities (including worksheets).
– One PowerPoint presentation (including teacher guidance for each task in the notes section).
– An FAQs document and glossary of key terms.

Before beginning the lesson read the Teacher Guidance Booklet below.

Learning Outcomes

Students will be able to:
– Understand that digital advertising can fund free online content and services.
– Explain how and why our online data can be used to show us interest-based adverts.
– Learn how to manage the adverts we see using the AdChoices icon and the YourOnlineChoices website.